第三单元广告和营销过程.pptVIP

Advertising Marketing Process广告和营销过程 Ask for more. 渴望无限。（百事流行鞋） Just do it. 尽管去做。（耐克运动鞋） The taste is great. 味道好极了。（雀巢咖啡） Take time to indulge. 尽情享受吧！（雀巢冰激凌） Feel the new space. 感受新境界。（三星电子） To me, the past is black and white, but the future is always color. 　　 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球 selling well all over the world 典雅大方 elegant and graceful 定型耐久 durable modeling 方便顾客 making things convenient for customers 方便群众 making things convenient for the people; to suit the people’s convenience 各式俱全 wide selection; large assortment 顾客第一 Customers first 顾客是我们的皇帝 We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specifications 花样繁多 a wide selection of colour and designs Vocabulary and notes marketing 营销 marketing mix 营销组合 marketing strategy 营销策略 marketer 营销者 marketplace 市场 doom n.劫数，厄运； The enemy was approaching their doom. 敌人已快完蛋了。 vt.1.?注定; 判定 ～to + n./-ing 2.?使…的失败(或灭亡、毁灭、坏结局)成为必然 3.?宣判，判决，判定，判(某人)刑(to) the right consumer 合适的消费者 the target audiences 目标受众 a great deal of 大量的 Has a great deal of experience.?  有丰富的经验 Holds a great deal of property.?  拥有一大批财富 a great deal of work awaits us.?  大量的工作等着我们去做。 Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） The choice of a new generation. 新一代的选择。（百事可乐） Lets make things better. 　让我们做得更好。（飞利浦电子） No business too small, no problem too big. 　没有不做的小生意，没有解决不了的大问题。（IBM公司） Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） Marketing Planningfrom essentials of advertising strategy Arthur Andersen In todays marketing world, a business is generally doomed to failure if it does not look at the product through the eyes of the consumer. (how)  What need does the consumer want to satisfy? W