当代中国油画创作与市场运作研究The study of contemporary Chinese oil painting creation and market operation.pdfVIP

当代中国油画创作与市场运作研究 论文题目：当代中国油画创作与市场运作研究 专 业：美术学 硕 士 生：刘 航 指导教师：贺 丹 教授 摘 要 本文建构于现象基础之上，通过对市场、画家、中西方市场现状的观察，以 综合分析的方法，从画家创作、市场构成要素、创作与市场的关系、中西方市场 差异等方面进行了深入剖析，得出中国油画市场仍处于多方磨合期的认识，市场 在各个层面都需要进行自主化和协调性的调整，否则，将无限延长市场的混乱状 态，基于对市场前景的担忧和希望，规划了艺术家——批语家——画廊或艺术家 经纪人——收藏家——美术馆或博物馆——银行——研究者——扩大的收藏群 体这样一个螺旋上升的市场发展路线图 关键词：中国 油画 创作 市场 运作 I 当代中国油画创作与市场运作研究 Abstract The purpose of this article is to open the initial research about the creating and marketing of Chinese Modern Oil painting based on the introduction about the features and properties of western oil painting market.Moreover, to discover a coordinate growth road map by the analysis of interrelation, influences and consequence of two forms of art and find out the real reason causing the disharmony relations. Key words: Modern Chinese,Creation of Oil painting, marketing II 当代中国油画创作与市场运作研究 目 录 第一章 绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„1 1.1 研究现状„„„„„„„„„„„„„„„„„„„„„„„„„„„1 1.2 研究目的与研究方法„„„„„„„„„„„„„„„„„„„„„„1 第二章 中国油画市场发展节点„„„„„„„„„„„„„„„„3 第三章 中国画家与市场„„„„„„„„„„„„„„„„„„„8 3.1 中国油画市场的混乱现象及原因„„„„„„„„„„„„„„„„„8 3.1.1 市场„„„„„„„„„„„„„„„„„„„„„„„„„„„„9 3.1.2 画家„„„„„„„„„„„„„„„„„„„„„„„„„„„„9 3.1.3 收藏家„„„„„„„„„„„„„„„„„„„„„„„„„„12 3.1.4 展览„„„„„„„„„„„„„„„„„„„„„„„„„„„13 3.2 中国油家的一般心态分析„„„„„„„„„„„„„„„„„„13 3 . 2 . 1 自我中心„„„„„„„„„„„„„„„„„„„„„„1 3 3 . 2 . 2 缺乏合作„„„„„„„„„„„„„„„„„„„„„1 4 3 . 2 . 3 游离于市场边缘„„„„„„„„„„„„„„„„„„„1 5 第四章 西方市场状况„„„„„„„„„„„„„„„„„„„1 6 4 . 1 概况„„„„„„„„„„„„„„„„„„„„„„„„1 6 4 . 2 西方市场模式„„„„„„„„„„„„„„„„„„„„1 8 4.2.1 油画作品流向分析„„„„„„„„„„„„„„„„„„„„„18 4.2.2 市场的受益分析