资生堂品牌介绍.pptVIP

韩煜霏 金晓丹 吴林奕 邓丽萍 胡梦婷 余秋红 Shiseido Brand Introduction Contents Corporate History Corporate Culture Brand Founder 04 Trademark Evolution Range Of Commodities Marketing Strategy Shiseido Brand Corporate History 1934 The system of MISS Shiseido (beauty consultant) was established. 1872 Shiseido pharmacy was established in ginza,Tokyo. 1923 Expand the national retail store, begin to establish the Shiseido cosmetics store system. 1935 Formal cosmetics stores began to form and the first cosmetics store school began to teach 1897 Develop and promote EUDERMINE toner and enter the cosmetic field. 1950 Shiseido China research and development Center Co. Ltd. was established. Shiseido cosmetics had more than 5,000 stores. Shiseido Chinese cosmetics business began. Shanghai ZOTOS CITIC Cosmetics Co. Ltd. was established. Shiseido Liyuan Cosmetics Co.Ltd. was established. 1981 1991 1998 2002 Shiseido Brand Corporate Culture Main content Corporate Cultural Activities Magazine to seek new and richer sources of value to use them to add more beauty to the life and culture of their clients Main content Corporate Cultural Activities Shiseido Corporate Information Center Shiseido Gallery, Shiseido Art House  Sponsorship  It was Center (Shizuoka, hang Chuan) builded in 1992, is mainly responsible for the accumulation of corporate culture, collation and publicity At the begining, the main purpose of the gallery was to support the future of the new artists. Now, Shiseido gallery is still actively introduced to both avant-garde and pure art of Contemporary Art and other activities. It is an enterprise culture monthly released by Shiseido Shiseido Brand