新产品规划与客户需求分析（New product planning and customer requirements analysis）.docVIP

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新产品规划与客户需求分析（New product planning and customer requirements analysis）.doc

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新产品规划与客户需求分析（New product planning and customer requirements analysis）

新产品规划与客户需求分析（New product planning and customer requirements analysis） New product planning and customer requirements analysis Participants: all kinds of market oriented and customer demand for the development of products and services to large and medium-sized private enterprise management personnel, including general manager, marketing director, manager of research and development of new products, product marketing manager, business development manager. Participation fee: 3800 yuan / person (including teaching fee, lecture fee, certificate, Chinese food, tea during break) -------------------------------------------------------- July 2011 29-30, Shenzhen Meeting organization: Mori Tao training network, Mori Tao training consulting service center Advisory Tel: O2O-34O7125O, 34O71978 (advance registration may enjoy more concessions, welcome to inquire) -------------------------------------------------------- Syllabus for new product planning and customer requirements analysis Speaker: Wang Ligeng The first training course for new product definition in mainland China First of all, to disclose to Chinese enterprises the mature experience of multinational companies in the field of new product definition, planning, management and marketing A set of effective new product planning and innovation management standards that have been summarized by international first-class companies in the past few decades The outstanding features of this course When a set of feasible, new product design and development process - complete from the creative production, product concept testing, product definition, product development to product promotion; We take the customer demand as the new product development tools and methods - driving force analysis focuses on understanding customer requirements of qualitative and quantitative research methods and tools, such as product concept testing, focus group interviews, customer feedback system; After each stage of product innovation and practical, m