新产品要素竞争口感篇酸甜苦辣（Elements of new product competition taste chapter sweet and sour）.docVIP

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新产品要素竞争口感篇酸甜苦辣（Elements of new product competition taste chapter sweet and sour）.doc

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新产品要素竞争口感篇酸甜苦辣（Elements of new product competition taste chapter sweet and sour）

新产品要素竞争口感篇酸甜苦辣（Elements of new product competition taste chapter sweet and sour） With the gradual improvement of peoples living standard, peoples consumption is becoming more and more sophisticated, and peoples sense of smell and taste become more and more sensitive. So the taste of products has become a very important element of competitive new products, usually a taste once accepted by the majority of consumers, it means that the birth of a new category, so the enterprise, especially FMCG enterprises to make good use of texture elements in the development of new products to create market demand, the establishment of new product concept. For consumers, we believe that the initial contact with beer, this product has a feeling that beer is too hard to drink, and some people more image called horse urine.. But, after the constant and hard education of beer enterprises, what is it like now? In China, especially in the summer, there are few consumers who do not drink beer. The taste of the consumer is too strong. The key is how we view and guide consumers taste needs. Recently, the market is not a small number of brands to taste. We see that many fast moving consumer goods have realized that satisfying consumer satisfaction often creates a very large market. Although some of these tastes come from abstract meanings. 1, Mount Huangshan tobacco ---- Chinese flavor, Chinese flavor. In October 2005, Anhui Mount Huangshan cigarette factory in Mount Huangshan launched a new tobacco varieties, and new product brand positioning for the Chinese Chinese sweet taste, this position has certain significance to Chinese tobacco enterprises. Because of the positioning strategy of this product, it is of great significance to change the structural aging of Mount Huangshan tobacco products and to establish strategic docking between Mount Huangshan tobacco and Chinese cigarettes. Since we know that cigarette advertising has been almost inspirational in the form of advertising, whether it i