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Combat- the seller must see- mobile terminal operators Trilogy(战斗-卖方必须看到移动终端运营商三部曲)
Combat: the seller must see: mobile terminal operators Trilogy
Free Paper Download Center News: 2014 the latest data, the Lynx double eleven-day transactions exceeded 57.1 billion yuan, which accounted for up to 42.6% of wireless end! Obviously, the wireless terminal has become unstoppable Board. However, despite the phone Taobao looked like a volcano about to enter the outbreak, but there are still many sellers powerless, confused on the wireless side. Where is the line operations in the future? Today, tp_ Honghai Dragon will help us do a little answers.
According to data as well as personal experience quantum point of view, the factors affecting mobile terminal sales, mainly related to traffic, customer price and conversion rates, and the shop is planning activities, and can adversely affect the other hand the first three. Flow Clearly, for Most businesses, the mobile terminal traffic has higher or unchanged from the PC side, so here is not carried out here mainly to talk about how to start from the conversion and customer price, increase sales end of the phone.
A conversion rate
The first point: Mobile Exclusive Price
This is a direct factor in promoting the purchase transformed compared to the PC, the phone exclusive price is an obvious advantage, even if your exclusive price set only a dollar cheaper than the PC side, or even a dime, it must be set up. Do not you see, customer reception of buyers, and even a few cents to a few cents cheaper chatter a lot of people. the same product, different price, why not buy it cheaper?
The second point: Window Picture
End of the phone to do more detailed picture of some of the recommendations require simple, elegant. Can be appropriately placed on the main map some promotions to attract buyers, after a few pictures of the focus highlight product features and selling points. Many buyers have been accustomed to seeing the PC side windows clean, so set the phone side, you can give the buyer a refreshing e
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