Combat- how to plan a marketing class product flow distribution（战斗u2014u2014如何计划营销类产品流分布）.doc

Combat: how to plan a marketing class product flow distribution Free paper Download Center News: Traffic distribution is the Internet’s most common type of product, we used products, including Baidu, where to network, Taobao, as well as a variety of Android application store, and its products can be seen as a core part doing the distribution. Flow distribution logic is simple, namely Internet products collected enough traffic (user access), then importing these flows to a specific place. Such imported on the one hand to meet the user access to information, access to functional requirements; on the other hand, the flow of charge to the recipient to achieve profitability. Before I was in charge of all network advertising platform product planning, is also involved in the promotion of Baidu (search advertising) design tools, mainly in the last year, do Android application store product planning. In my eyes, each class of product flow distribution inside there will be a core conversion path, as long as the comb clear this path, find a good flow distribution of keys. On the other hand, so-called core conversion paths actually can be split into ‘users into Path’ and ‘business transformation path’ in two parts. For flow distribution products, we are very lucky, both of which often coincide. For example, Baidu, its core path is: show - click - Browse - transformation. This path will not only help users find the information he needs, but also to help Baidu successfully sell advertising. In this article, I intend to search and application store, for example, to talk with you on how to use these core planning a flow path to distribute products. Articles in the case there is no new ideas, just talk about this idea of core path. First, search Whether the user’s path search results, or commercial path ad results, in order to go through this path, we must first be able to show up, to be seen users. Baidu’s presentation logic is very complex, involving keyw