Combat- the traditional shoe do electronic business how to avoid channel conflict with the line（战斗u2014u2014传统的鞋做电子商务如何避免渠道冲突）.doc

Combat: the traditional shoe do electronic business how to avoid channel conflict with the line Research papers Download News: Old Beijing cloth shoes industry can be said to be a very traditional industry, the company’s core sales channels must be line store directly to consumers, but with the electricity supplier in recent years continues to develop and mature, Regardless of the fashion industry is still very traditional industry must face the impact from the electricity supplier. Traditional shoe to establish their own electricity supplier channels are also imminent, but online sales and offline sales obviously has a very clear distinction, and even online ‘shock’ inappropriate will live by the traditional shoe brings traditional debut big impact, how to avoid online and offline interaction, Fordnew l Old Beijing cloth shoes brands from the actual summarized as follows: 1, the electricity supplier exclusively for strategy Developed specifically for products online, online sales prices tend to be lower, electricity providers specifically for the conflict can be resolved Price: Lynx mall and other electronic business network platform can avoid direct price with the line of the conflict, according to Taobao unique ‘price rules ‘to start marketing tool. and through the development of electronic commerce, using the Internet and other means designed to expand the network contribution share of sales, you can also play against competitors, at the same time, enhance brand awareness. 2, the sub-brand strategy Sub-brand strategy many companies are in use, such as O’Connell shoes in the shoe industry’s KANGLONG brands, such as the gold medal cabinet sub-brand orange house G-HOME, seven wolves and Dances with Wolves, such as clothing brand Metersbonwe In Lynx Mall launched exclusively for the brand AMPM, textile industry specialized network launched Carolina textile brand LOVO so on. 3, clear inventory, clear strategy Potter Last year, the inventory pr