Combat- how to make the most effective cross-border electricity supplier marketing-（战斗u2014u2014如何使营销u2014u2014最有效的跨境电力供应商）.doc

Combat: how to make the most effective cross-border electricity supplier marketing? Research papers Download news: Traditional marketing is sales-oriented, that ‘the dissemination of product / service information to potential consumers,’ Modern marketing is relationship-oriented, emphasizing that ‘interaction with consumers’ through television. radio, newspapers and other media advertising, we are unable to interact with consumers through search engine marketing, email marketing, we are also unable to interact with consumers. Perhaps, companies can organize promotional activities in some lines, face to face interaction. However, this offline marketing is not only costly, but also radiating narrow now, with the prosperity and development of Facebook, Twitter and other social networks, companies began to enter the interactive relationship-oriented marketing era. So, what are the social media for cross-border electricity supplier marketing? (1) Facebook. As the world’s largest social networking site, Facebook monthly active users up to 1.3 billion people [1] In addition, there are about 30 million small businesses in the use of Facebook, of which 1.5 million companies publish paid advertising on Facebook. Currently, cross-border B2C Gangster Orchid Pavilion potential, DX and so opened the official Facebook page specifically, Facebook attracted more and more overseas marketing cross-border electricity supplier practitioners concern, of course, in the face of the Russian market, you should Select VK rather than Facebook. in Russia and Eastern Europe, VK is that people preferred social networking site. (2) Twitter. Twitter is the world’s largest microblogging site, with more than 500 million registered users, although users to publish every ‘tweet’ is limited to 140 characters, but without prejudice to the major companies were using Twitter product promotion and brand marketing, for example, during the Christmas shopping during 2008, Dell discounts via Twitter