Combat- the traditional mobile phone manufacturers to enter the marketing cycle（战斗u2014u2014传统手机制造商进入市场周期）.doc

Combat: the traditional mobile phone manufacturers to enter the marketing cycle Research papers Download information: phone companies currently marketing methodology, mostly influenced by the underdevelopment of millet pattern emerging brand four years, and quickly became the leader in the domestic mobile phone millet face ferocious strikes tradition. manufacturers have to re-examine themselves, in addition to the establishment of Internet phone brand, but also for the reconstruction of their marketing strategy, but in many ways is indeed debatable place. For the current network environment of public opinion in terms of vendor marketing requires a higher level. Phone companies are emphasizing the focus on user experience and user value of the excavation, but the current status of the industry in terms consistent with the industry’s only got a small Mibo recognition. Someone else is always the best Since the birth of millet phone circle there is an interesting phenomenon - millet phone is rubbish! We want to make the same marketing events like millet. This is an eternal false proposition. Since the phrase ‘always believe good things about to happen’ began, the major mobile phone manufacturers have launched its Internet brand China cool Alliance, a plus, at least a dozen hammer ... enough amount of beer. You can say that mobile phone companies currently marketing methodology, mostly influenced millet mode. Insufficient development of this emerging brand four years, relying on ‘focus, extreme, reputation, fast’ magic Cheats, quickly became the domestic mobile phone Jiaojiao who face a ferocious strikes millet manufacturers have to re-examine their own traditions, in addition to the establishment of Internet phone brand, but also for the reconstruction of their marketing strategy, but in many ways is indeed debatable place. Marketing is not just a gimmick to do Prior to 2013 MWC, Huawei and Durex LOGO with a picture on the microblogging crazy