Combat- the traditional hotel industry three strategies using social media marketing（战斗u2014u2014传统酒店行业三个使用社交媒体营销策略）.doc

Combat: the traditional hotel industry three strategies using social media marketing Abstract: This paper is the world’s leading social media monitoring and analysis tool provider Brandwatch senior community manager Joel Windels special topics written by one of a series of articles, Joel will explore and explain social media with business combination variety of ways, and to provide you with deep insights and suggestions to help you make better use of social media to be successful in the industry. Social media is constantly break down all areas of marketing and sales industry behind the traditional concept in the hospitality industry and the service sector, this phenomenon is particularly significant. Online review sites (such as Yelp, TripAdvisor and Google’s brand) the emergence of a wider range of consumers for the hotel, restaurant and other services for end-to-dialogue and evaluation, its size is unprecedented in public platform to express their views the number of users to achieve explosive growth, which led many companies to regain control of their products and image right struggling. fact that these companies have no other choice, they can only keep up with the trend of online channels to participate in the online Comments given field. In many innovative companies, for example, they began through effective ways to address new business trends (such as social media) to adopt strategies, one example is the UK’s leading professional online accommodation platform LateRooms. It is a very unique service, which allows hotels worldwide at lower prices to sell their availability, which means that consumers can save large sums of money. For those looking for low-priced products to consumers, this is a very attractive opportunity, the site daily unique visitors reached 230,000. LateRooms currently offers more than 50,000 hotels worldwide special products, their website has more than 1500000 Reviews content. You can follow LateRooms used in the following