市场营销策划一（Marketing planning I）.docVIP

市场营销策划一（Marketing planning I） Marketing planning questions one A single choice every day (1 points, 10 points. In the four option of each item listed in only one is in line with the requirements of the subject, please put the correct option before the letters in the title in brackets) 1., in marketing planning, the basis for planning is (). A. target, B. information, C. creative D. products 2., a business unit with high growth rate and high market share is (). A. class strategic business unit B. star strategic business unit C. cash cow strategic business unit D. dogs strategic business unit 3., the investigators asked the respondents directly and asked questions about the subjects, in order to obtain information. A. interview interview method, B. telephone inquiry method, C. mail inquiry method, D. retention questionnaire 4., the way to find and discover market opportunities by soliciting expert opinions is (). A. asked the survey method, B. Delphi method, C. held a forum, D. brainstorming 5., enterprises use the reputation of successful brands to launch improved products or new products. This brand decision is (). A. multi brand decision making; B. brand quantity decision; C. brand extension decision; D. brand; quality decision making 6., the pricing method is based on the buyers perception of the value of the product or service item rather than the cost of the seller. A. customary pricing method, B. pricing method, C. pricing method, D. pricing method 7., the basic objective of enterprise distribution channel design is (). A. economic goals, B. control objectives, C. adaptation goals, D. reputation goals 8. the organizational structure of the sales staff is based on the product line of the enterprise. This is (). A. regional type B., product type C., customer type D. compound type 9., advertising costs should be taken into account by the ability of an enterprise to determine the advertising budget by advertising expenses that may be provided by an enterprise. A. p