市场细化,如何权衡新老客户之间的关系（Market refinement, how to balance the relationship between old and new customers）.docVIP

市场细化,如何权衡新老客户之间的关系（Market refinement, how to balance the relationship between old and new customers） The increasingly fierce competition, the operation of the market is more and more difficult, if the enterprise wants to obtain greater market development, must be achieved through the refinement of the market; but in the implementation of enterprise market segmentation, thinning is bound to affect the interests of the old clients, and even cause conflict between the channels, affect the healthy development of the market the market; refinement, how to balance the relationship between the new and old customers into the subject we must solve. Customers in relation to their own interests at the same time, also must see this is the inevitable development of the market, you need to do is not to resist but communication and cooperation, and strive for greater interests in the process of market refinement; production enterprises need in the process of refining market is communication and balance as far as possible, avoid channel conflict, and ultimately to maximize the interests of enterprises. The implementation of market refinement and channel flattening have become the trend of market development, and both enterprises and channel customers must face this problem seriously. At present there are many new brands, new enterprises, because of its short time, high starting point, since the beginning of the implementation of county accounts, will direct channel down to the two or three line of the market, this time companies need to consider only the logistics cost control and sales area control problems, the conflict does not exist between the old and new customer problems however, in some of the old enterprises, such problems are inevitable, some of the old market are from some regional general agent to the development of it, no matter now how to do, they expand period in the regional market enterprises to make a contribution, but also enjoy a large market for their agent chan