渠道维护的三个关键点（Three key points of channel maintenance）.docVIP

渠道维护的三个关键点（Three key points of channel maintenance） Three key points of channel maintenance As marketing personnel, should grasp the channel control method. This is very important for the product sales of the enterprise. However, in reality, many enterprises have good products, but can not get good sales performance, the reason is that there is no good sales channels. So, whats the sales channel? Perhaps some people want to say, the channel is by distributors, terminals of product promotion channel. In principle, this is true, but the author believes that, in addition to dealers and terminals, but also should include the maintenance of various relationships, and to win the market, this is often very important. Category maintenance dealer In the market, there are two types: one is the dealer agents, manufacturers at a low price products to them, from propaganda to maintain sales basically not deeply involved; another is co distributors, manufacturers responsible for publicity and maintenance, the dealer responsible for distribution sales. To maintain good relationship with dealers, which is based on the manufacturers to do the research work fully in the selection of dealers, dealers want to investigate the situation of sales channels, generally from the retail customers there to understand them and which dealers in cooperation and cooperation situation how, how to understand the purchase channels; dealers from other manufacturers representative at the dealer; one by one visit, to understand the actual situation of their. By understanding, choose those reputable dealers to cooperate, and ask them to have a certain financial strength, there is strong network support. To maintain good relationship with distributors, enterprises must provide professional services and training for them, and with appropriate incentives, through the business communication, negotiation, description, so as to achieve the management and grasp the market. Manufacturers are familiar with the pro