渠道裂变大法把员工培养成为代理商（Channel fission Dafa train employees to become agents）.docVIP

渠道裂变大法把员工培养成为代理商（Channel fission Dafa train employees to become agents） Channel strategy is a major part of marketing mix, and the combination of channel strategy and promotion strategy basically dominates the change and innovation of marketing model. When formulating channel strategy, the most puzzling thing is how to ensure the loyalty, coordination, reliability, and operation ability of the channel members, especially the ability to promote new products. In this background, manufacturers often tempted self channel impulse, but the self channel brings high cost and high risk management difficulty, is not what the enterprises are able to digest. Three lines to achieve the health care industry unprecedented miracle through self built channels, TCL proved that the channel is king of the truth through self built channels, there are more companies because self channel failure lead to collapse. Do not think that the channel is only large companies can play the game, in fact, in the early stages of reform, some coastal workshop factory boss still dont know what is marketing, mobilization of their brothers and sisters neighbors and relatives, set up everywhere or engage in wholesale or retail, is the primary version of the channel, they continued success of the accumulation of inspiration some people with thought, these people put it into full play on the achievements of some well-known enterprises today, we do not have to self channel advantages or disadvantages, we care more about how to successfully realize the self channel. Yan Yifan, the former senior marketing people in three companies in the higher vocational colleges, experienced health care industry since that operation of health care products strong wind and big waves, is a light on the familiar, but when he jumped into the sea but found himself always pass and success. He summed up the reasons for the failure of their own are two: one is himself followed the big company business philosophy with the companys res