渠道霸主定位的6大差异性价值（6 different values of channel hegemony positioning）.docVIP

渠道霸主定位的6大差异性价值（6 different values of channel hegemony positioning） 6 different values of channel hegemony positioning ************************************************** The value structure of dealer brands has been thoroughly analyzed in the above chapters. However, specific to how to build their own brand dealers by positioning their reasonable, the most important difference to find their own value orientation, rather than blindly, acting with the opponent or Sike, abandoning their own advantages, not seeking skills recklessly, as consequences just kill one thousand, since the loss of eight hundred. Make your own channel more distant overlord of the road. Dealers in accordance with their own situation, positioning their differences and leading edge, so as to find a fast and powerful shortcut, which is with the manufacturer brand with small broad truth is the same. Volkswagen Beetle Car launched in 1970s, a think small slogan, won the honor for the success of unprecedented public company; the domestic health care industry based company launched Xueer, the overlord K changed blood market advocate fast concept, played a lasting effect , won the Xueer in one or two market success. There is no doubt that these are positioning victory. Dealers can create 6 different values that are different from those of their competitors 1, relying on funds as the boss, Monopoly brand distribution rights In general, the well-known brands, such as Coca-Cola, Nestle, Procter Gamble brands in order to fully cover the market, usually looking for the most powerful Dealers, in order to achieve the most powerful standards, the most important thing is to have sufficient funds as a backing. In many cases, money is not everything, but without money, you can never do it. Having plenty of money is a necessary condition for being a regional hegemon. However, it is a reminder that the financial strength of the powerful dealers also tend to be the most extensive channel and terminal part of the grou