战略财务管理的外部.docVIP

　　战略财务管理的外部 --根据B2C行业的特点和亚马逊的优势，建议亚马逊可以采用混合策略，即为客户提供感知增值，同时保持低价格。亚马逊在全球拥有稳定的供货渠道，它能够为客户提供丰富、优质和低价格的产品，而亚马逊拥有强大的网络技术团队和物流团队，能给消费者带来良好的网购体验。 Strategic Position Boan’s Strategic Clock: hybrid According to the characteristics of the B2C industry and the advantages of Amazon, it is remended that Amazon can adopt a hybrid strategy, that is, to provide customers aintaining loazon has a stable supply channel in the ers azon has a strong and logistics team to give consumers a good online shopping experience. Ansoff Matrix: Strategy Implementation 1 Market peration: improving services, loore consumers to shop through AmazonOrganic Development 2 Market development: in addition to the B2C market in Britain and France and Germany, it should pay attention to open up other potential B2C markets. Strategic alliance 3 Product extension: provide a better online shopping experienceOrganic Development 4 Product extension: provide global quality and cheap productsStrategic alliance 5 Market development: pay attention to B2C business in some valuable market segments Merger horizontal Corporate Roles: Synergy manager #8226;Amazon is through the merger to enhance their oarket share #8226;Integrated technology, data and market resources #8226;Reduce the procurement, logistics costs #8226;Perfect the industrial chain Parental developer #8226; Amazon alloanage based on market segments #8226; Amazons parent pany gives a greater flexibility to the management of the subsidiaries to maximize the autonomy of SBU’s. International Strategy: Multi-domestic and Global Internationalization strategy #8226; Through the acquisition of local e-business enterprises to quickly enter the local e-business market #8226; Through the acquisition or cooperation to improve the industrial chain #8226; Through the integration of the resources of the subsidiaries to enhance the quality of service and efficiency Conclusion ic integration, the future B2C market size azon as one of the most petitive B2C panies, has take