中国企业微博道歉的语用学研究.docVIP

　　中国企业微博道歉的语用学研究商务英语论文 --CHPATER ONEINTRODUCTION 1.1 Introduction This thesis studies Chinese corporate apologies posted on the perspective ofGrice’s Cooperative Principle (Hereafter CP). on than traditional media. Hence,most corporations oers. As a matter of fact, among all the questions raised by customers, a goodpart of them are plaints. In order to protect their corporate reputation and maintain agood corporation-customer relationship, apology, on the other hand, has bee a monand influential unicate ers. As oneof the most frequently used speech acts in munication, some influential films directedby famous Chinese directors try to tell people the importance of apology to either restorereputation or simply express one’s guilty. “ple ‘sorry ’ can go a long ight not solve the problem, but it letspeople vent their anger.” In this part, the author ent and valueof ay focus more on the perceived use of apologies, rather thananalyzing naturally occurring examples, but cannot do anything due to the infrequency ofapologies in day-to-day interactions, or limited by observation techniques” (Page, 2014:32).Ho the perspective of CP and it’s also very -- rational to explain thefindings ensions. CHAPTER Tills, 2003;Jucker Taavitsainen, 2007; Rundquist, 2007). And a third distinctive area is functions ofapologies as a form of face an, 1959) or as a rapport influencing strategy(Spencer-Oatey, 2008), highlighting the potential risks to the reputation of the personmaking the apology, and the opportunities that apologies present for re-establishing rapportbetann, 2009). On the other hand, most aticresearches has examined data in some form of spoken discourse, or ple, elicited through discourse pletion tasks or dialogue contained in drama).Likeain, andlinguistic studies ine apologies made in public contexts are in their infancy byparison (but see for example, Davies et al., 2007; Gruver, 2011; Harris et al., 2006;Kampf, 2009). Meier’s (1998) overvieitations inexisting research, ethod