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如何让你的广告语更值钱(How to make your advertising language more valuable)
如何让你的广告语更值钱(How to make your advertising language more valuable)
Ask the question: what kind of advertising language can touch the consumer?
What is the best advertisement for an ordinary citizen? Very artistic, expensive advertising like blockbuster movies? Very simple, creative, impressive advertising? Or similar to this years holiday gifts from such around your ears? In fact, what kind of advertisement can let the consumer remember, or can induce the consumers desire to purchase, that is the best advertisement.
Advertising is mainly to stimulate peoples desire to consume. A consumer by no means know, do not need the product, to be interested in understanding, until the desire to buy, clinch a deal. In addition to relying on effective selling techniques, the advertisement is meant to let the customer know that the product is suitable for his needs.
Ask the question: what kind of advertising language can embody the core value of the brand?
Many furniture companies have to spend big bucks, and fame, but these ads or did not find the object, and make money away imperceptibly. Furniture brand construction is the same, it needs brand support point. For example, some furniture companies in the Star endorsement, do not consider whether the stars temperament is consistent with the enterprise, but not a good embodiment of the core values of the brand.
Ad case: Qu Jin, from northern Europe, serves China
Analysis case: trimetazidine will transfer from the concept of free life in Europe to China, and into the Oriental, calm and restrained Chinese culture. In the spirit of innovation, Qu has integrated traditional Chinese culture with the Scandinavian culture and formed his own unique style in product design. In the domestic furniture enterprises busy copying foreign products, trimetazidine began to cooperate with the famous designers in northern Europe Road, and created a Chinese furniture introduction of foreign design precedent. Joining the excellent international designers
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