多元化危害案例（Diversification case）.docVIP

多元化危害案例（Diversification case） Diversification, case.Txt, cherish life - God also allows you to live, there must be his arrangements. Lei Feng does good without seeking recognition, but everything diary. The trap of diversification: the financial analysis of giant group failure 2003-1-27 [large, medium and small] [Print] In recent years, many enterprises in China have pursued a diversified management model, trying to reduce the operational risks of enterprises through diversification and make the enterprises embark on a healthy and steady development path. However, the reality is that people see diversification, so many enterprises have accelerated into financial crisis or even bankruptcy crisis. The rise and fall of the giant group is one of these many examples. Whats the reason? There are various kinds of analysis in academia. This article attempts to take the rise and fall of giant group as an example and analyze the problem from the angle of financial management. I. The Rise and fall of the giant group In August 1989, Shenzhen University software science management department graduate Shi Yuzhu and three partners, with borrowed 4000 yuan of money contracted by Shenzhen science and Technology Industrial Development Company of Tianjin University Department of computer, and with only 4000 dollars in hand in computer world the first advertising after payment made 8400 yuan of advertisement, the the development of the M 6401 desktop publishing system to market. 13 days after the advertisement was made, Shi Yuzhus bank account received three remittance for the first time, 15820 yuan in all. The giants began. By late September, Shi Yuzhu would have received all of the money back into advertising. After 4 months, M6401 sales broke through the million mark, which laid the cornerstone of the giant venture group. In April 1991, the giant New Technologies Inc of Zhuhai was incorporated, with a total of 15 people, with a registered capital of 2 million yuan, and Shi Yuzhu as