如何开拓市场（How to open up the market）.docVIP

如何开拓市场（How to open up the market） The development of new markets and new customers is a realistic problem that every company and marketer must face and solve. The development of new markets and the effectiveness of the quality of personal growth and enhance the vital marketing personnel of an enterprise, for some of the growth in the number of enterprises, the development of new markets and the quality is the only standard to measure the individual ability of marketing personnel, the company has established a special market development Department, responsible for the development of new markets. So, as a marketing personnel, how should we develop new markets? The first step: preparation in advance Marketing staff to develop new markets, prepare in advance is very important, Sun Tzu said: the enemy, know yourself. Fully prepared, the negotiations can only be targeted in order to remain invincible. Preparation that includes two aspects, first, to the company and the target market to understand, friends, second, personal preparation, main thought and instrument. A, your 1, have (basic business and sales policy) (1) continuous training of regional sales staff: before the new regional sales official posts, should be carried out for a week or so, pre service training, arrange relevant history, corporate culture, technology, production, sales, finance, legal professionals such as they were for the basic knowledge training of enterprise products, technology and services, financial policy, sales policy, so that they are familiar with the enterprise, the enterprise product and the performance, price and sales policies as soon as possible; the listing of new products, technology and other professional people invited for the training of product knowledge. (2) regional sales modest: regional sales of enterprise products, products and services, product price, sales policy and so do not understand, can take the initiative to communicate with colleagues around, leading to consult, c