培训产业没有实战性企业吃苦头!管理（Training industry, no real enterprise, suffer!）.docVIP

培训产业没有实战性企业吃苦头!管理（Training industry, no real enterprise, suffer!） Many enterprises have developed and expanded, and have grown into well-known enterprise groups, but more of them died on the way. Knows how to do business is not easy, like how to open up the market, how to product innovation, how to assess the staff, how to make employees to create greater value, how to eliminate not suitable for the development of the enterprise employees, how to create the most excellent enterprise management team, how to set the salary structure, how many bonuses and so on, the problem of entanglement without stirring the hearts of the creator of the enterprise. Some people might say, this is not easy, a human resources director, chief engineer, marketing director soon solved? Its easy to say, but it will also make the enterprise leader down, several director down or not solve this problem, but more heavy heart disease. Famous brand marketing expert, LAN Gezhi ocean international marketing consultants CEO Mr. Yu Fei through research on too many to count enterprises found that the lack of the vast majority of enterprises to provide the maximum value of the combination of tactics for consumers, they are not allowed to find between the positioning and demand balance, can not distinguish between the characteristic and the selling point difference, say between advertising and do not understand the difference between propaganda, methods and modes of the segment as well as the focus and precise understanding between, for the boundaries between planning and execution, and distribution channels are very blurred; many enterprises do not know what to do, there is no right thinking, no long-term strategic planning, not in place of the marketing strategy the concept, product positioning, appeal, in place execution pipeline construction step is unheard of; they in project selection, capital investment, the Operating mode and management system, personnel reserve, service means no own characteris