中小企业创建强势品牌的出路和对策(上)（The way out and Countermeasures for small and medium sized enterprises to build strong brands）.docVIP

中小企业创建强势品牌的出路和对策(上)（The way out and Countermeasures for small and medium sized enterprises to build strong brands） At present, Chinas small and medium-sized enterprises brand building, in fact, there is a big problem, that is, we now brand awareness is very one-sided and superficial. In the small and medium-sized enterprise seems to do brand is the huge investment and cost greatly has become a reluctant child sets no wolf gambling behavior, small and medium-sized enterprises with limited resources can create a strong brand, has almost become the consensus of the theory and enterprise. Liuhe Shengshi Ningbo planning core members ten years service nearly hundreds of enterprises, help many companies low cost rapid increase sales and brand, presented to us today, is thinking and conclusion of our brand this problem for nearly ten years of arduous exploration: 1., the brand almost exists in any enterprise, and the scale of the brand and enterprise is not necessarily linked (similar to electricity, oil, coal and other products can not form a brand other than the enterprise). Brand fundamentally should be a kind of impression management to the inside and outside of the enterprise. For an enterprise, as long as there is market management, there is explicit or implicit marketing management thinking, that is, brand strategy. This strategy may be in the planning process is clear out, and a considerable part of the small and medium-sized enterprises may not be explicit, but if there is no clear brand strategy, set the market behavior usually is rarely the best brand strategy. 2., the brand is a shortcut to the rapid development of small and medium enterprises, there are enough brand theory and a lot of domestic success stories can fully illustrate this point. For the vast majority of small and medium-sized enterprise resources is extremely scarce, the plant need extension equipment need to purchase, quality needs to be improved, technology R D needs. Many enterprises often hav