中小企业不要以蚂蚁的身份扮演大象（SMEs should not act as ants in the elephant）.docVIP

中小企业不要以蚂蚁的身份扮演大象（SMEs should not act as ants in the elephant） Chinese had hatno cattle, meaning to face, forced to do things he could and, in the reality of the enterprises, many small and medium enterprises to set their own resources and ability to work in accordance with the standards of behavior in large enterprises, with the identity of the ants to play the elephant, which led to policy is invalid or exhaustion, affect the development of enterprises and even endanger the survival of the enterprise. From the actual situation and the idioms and the interpretation results are similar, very dangerous, for enterprises and marketing people, must be timely stop and find effective solutions, the role and behavior of small and medium-sized enterprises back into the normal track. First, the role of ants as the main manifestation of the elephant: 1, marketing performance, neglect their own strength and status, respected big business marketing mode for the blind; blockbuster, but not enough resources to support, lack of power; speak of strategy and brand, but often stay in the slogan, can not really implement; to provide for consumers to create the value of the product, but the pursuit of the first no, no higher level of marketing competition ability and follow up; not the correct understanding of the opportunity and the balance of power, not even for many opportunities opportunities for the best investment, resulting in enterprise crisis; not clear what enterprise can win the market, do market research, do not subdivide, the limited resources is serious waste; if the circumstances are serious but not advertising, channel is smooth, the price is reasonable, the distribution system is in place...... 2, the performance of enterprise management: Little Department has many, and not to the market as the core set, serious internal friction; organizational structure Zhaomaohuahu, but lack of coordination ability, departments and relevant personnel division of functions is not clea