中小企业成长谏言——透视品牌锻造真功（The growth of small and medium enterprises on Perspective of brand forging really）.docVIP

中小企业成长谏言——透视品牌锻造真功（The growth of small and medium enterprises on Perspective of brand forging really） The one of the most popular vocabulary brand for enterprises marketing field, I believe the majority of business people are not unfamiliar, even those who have rich individual owners, want to do a hundred years old, want to build their own permanent a gilded signboard to become so valuable, like the international brand brand, however, is a dream dream, dream and reality of the distance is very far away, how to realize the rest of life in this beautiful dream? It is not enough to have ideals, and more importantly, there are ways, and there are good methods are not enough, but also unswervingly carry out, it is possible to act, after all, there is no free lunch. For the development of small and medium enterprises, due to their limited resources (capital, technology, talent), methods to achieve industry strong brand new camp not to be impossible, even if the input of tens of millions of funds may not be able to hit a big brand, but what about the brand? Here the author to initiate a brief introduction of several brands of instant, for reference. First of all, to become a brand, we must do the following: 1, the product is the survival of the famous brand -- to ensure your brand is good quality products, play a certain role in peoples life; Good products speak for themselves. Indeed, quality products and products of inferior quality are the most critical factors for consumers to build brand loyalty. Look at the brand of the domestic industry, household appliances industry, Haier, Changhong, Hisense, SKYWORTH, which is not a first-class quality, in the stage of brand, consumers consider not quality problems, but the brand personality, brand value, brand temperament emotional elements such as brand, equivalent to a safety signal, when all the products enter the security zone, consumers will put their own personalities and preferences and brand contact, if the language or b