信贷调整对我国房地的产企业的影响及其对策.pdfVIP

第 26 卷 　第 1 期 重 庆 建 筑 大 学 学 报 Vol. 26 　No. 1 　　　　　　　　 　 　　　　　　 2004 年 2 月 Journal of Chongqing Jianzhu University Feb. 2004 ·建设管理与房地产· ( ) 文章编号 :1006 - 7329 2004 01 - 0097 - 05 信贷调整对我国房地产企业的影响及其对策① 徐　峻 , 　颜　哲 , 　祝亚辉 (重庆大学 　建设管理与房地产学院 , 重庆 　400045) 摘要 :结合我国房地产市场的现状 ,分析了信贷调整对其造成的主要影响 ,在此基础上 ,提出了房 地产企业增强竞争力及抗风险能力的几点建议。最后 ,强调信贷调整在使企业面临巨大压力的 同时 ,对真正有实力的房地产企业来说却是个减少竞争对手、扩张规模的大好机遇 ,房地产企业 应抓住机遇 ,迎接挑战 ,把企业做大做强。 关键词 :信贷调整 ; 结构 ; 品牌; 融资 ; 并购 中图分类号:F293. 33 文献标识码 :A Main Influences of Credit and Loan Adjustment Policy on the Real Estate Enterprises and Their Countermeasures XU J un , YAN Zhe , ZHU Ya - hui (College of Construction Management Real Estate , CU , Chongqing 400045 , P. R. China) Abstract : In conjunction with the current situation of the real estate market in China , the main influence caused by the credit and loan adjustment policy is analyzed. On this basis , it has proposed some suggestions on how to strengthen the competitiveness and ability to resist risk of the real estate enterprise. At the end , it is emphasized , that the credit and loan adjustment policy not only makes the enterprise under enormous pres sure , but provides a great opportunit y of reducing rivals and expanding its own scale to those really powerful real estate enterprises. The real estate enterprise should seize this opportunit y to meet the challenge to expand and strengthen itself . Keywords : credit and loan adjustment policy ; structure ; brand ; financing ; enterprise m