旅游体验,旅游产品,营销模式外文翻译.docVIP

旅游体验,旅游产品,营销模式外文翻译.doc

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外文翻译 原文 Travel experience,travel product,tourism product development Material Source: The Royal Society Author: Antoinette .Michael In his Studies Tourism,he thought that experience as a travel experience, should have to experience all the natural implication, but should also include the meaning of tourism itself. This is different from other industries to provide travel experience the essence of the experience. When tourists travel experience is to emotional, physical, intellectual or even the spirit of a particular level, resulting in his mind the good feeling that tourists to the tourism enterprises to provide some of the tourism generated by the intrinsic stimulus response. It is able to meet the emotional needs of tourists, products, services and atmosphere of the complex, tourist experience is the core of psychological feelings, exist in the minds of consumers, is its physical, emotional, intellectual participation in income, apart from foreign tourists ,and others can not understand. From the perspective of tourism consumers, tourists, travel experience is consumed (buying and experience) a tourism product experience - the good feelings. Travel experience is to meet the emotional needs of tourists based marketing offerings, is to let tourists in the tourism process from personal experience, resulting in feelings, leaving the impression that the excitement of a special service mode. Travel experience is the demand, and this demand is hidden in peoples minds, is recessive, tourism enterprises need to create, to make it explicit. The core essence is to help all travelers to reach the real lofty realm of self-realization. Entertainment experience for those based tourism products, such as theme parks, fitness sports sites, amusement parks and movie such as the use of this model is more suitable. Shenzhens Happy Valley is that the domestic entertainment experience to do good example.Gold mine in the town of Happy Valley in the entertainment, gold is a depa

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