内部营销之间的关系，员工工作满意度与国际饭店绩效外文翻译.docVIP

外文翻译 原文 Relationships among Internal Marketing, Employee Job Satisfaction and International Hotel Performance The concept of internal marketing employed in the service sector is crucial to excellent service provision and successful external marketing whicth calls for an exploration in details. Taking this concept into account, this paperptesens an empirical study on the correlations among internal marketing, employee job satisfaction and organizational performance with respect to international hotels in Taiwan. Findings show significant correlations among internal marketing, employee job satisfaction and performance of international hotels. These findings can provide a basis for futurv academic research of related topics as well as a solid reference for business owners and managers in the service sector Ⅰ. Introduction Several experts (Thomas. 1978; Gronroos. 1990; Kotler. 2000) have consecutively proposed a conceptual framework of service marketing known as the Service Triangle to incorporate the concepts of Internal Marketing, External Marketing and Interaction Marketing into a more intensive concept, in developing these marketing strategies, attention shall be given to conventional marketing strategies with the aim of providing services that are unique and acceptable to the external customers to win their loyalty. Attention shall also be given to the value of employees, with the goal of determining them to be a contributory to the overall organizational capital of the business. Kotler explains that internal marketing is more important than conventional external marketing. Further, Greene et al., point out that internal marketing is the key to excellent service and to successful external marketing. These two views justify the exploration ofthe marketing concept, i.e.. Internal Marketing, within a business organization in the service sector. Research reveals that the concept and the action of an enterprises internal marketing upgrade employee job satisfaction (Tans