确定特征剖面“绿色”消费者：一个探测的态度外文翻译.docVIP

外文翻译 原文 Determining the characteristics to profile the “green”consumer: an exploratory approach Materical Source：Int Rev Public Nonprofit Mark (2008) 5:129–140 Author：Arminda M. Finisterra do Pa?o Mário Lino Barata Raposo Abstract The concern with environmental degradation favoured the sprouting of a new segment of consumers: the green consumers. This type of consumer has been described as one who avoids products that are likely to endanger health, cause significant damage to the environment during production, use or disposal, cause unnecessary waste, and use materials derived from threatened species or environments.As firms have recognised the strategic importance of marketing in finding responses to these consumers’ “environmental needs”, the green marketing started to became a prominent field of study. This study investigated several variables related with the environmental aspects. The aim is to group an extensive list of variables into a set of relevant dimensions that may be useful to profile the green consumer. The implications of these findings for the research of the green consumer characterisation are discussed. Keywords Environment . Green consumer . Environmental variables 1 Introduction Over the last few decades, the world has seen an exponential growth in the number of news and campaigns promoted by environmentalist groups, which focus on the subject of environmental deterioration (Thogersen 1996). Generally, such campaigns are centred on themes relating to the protection and conservation of the environment and have already begun to exert an influence on consumer attitudes and behaviour. Some authors have suggested that, in the future, the environment will be the theme most widely discussed by governments, organisations and consumers and that such a discussion will have a major impact on the thinking and behavior of each individual and society as a whole. These concerns about the environment, which reached their first peak around 1970, “calmed down”