设计说明书 浅谈VI设计对企业品牌形象提升的作用 .pdfVIP

VI Talking about the role of VI design to enhance the corporate brand image abstract Todays society, with the increasingly fierce market competition, how to improve the competition of enterprises, in order to increase your business sense, better reflect the companys management idea and the challenge of conquering shaping corporate image, influence on the development of an enterprise in the future is very important. With the development of economy, the competition between enterprises is increasingly fierce competition is not only the product quality and service attitude, and now the key is a unique enterprise competition spirit and unique business philosophy and corporate image. VI design, subtly influence the development of the enterprises in brand building, VI design in another role is to spread and appeal are very intuitive is strong. Through the enterprise VI design, logo features overview that VI design enterprise concept and spirit of enterprise, and enterprise culture spread to consumer, to achieve social recognition of the enterprise. This paper introduces the concept of VI design, VI design knowledge, and the effect of VI design, improve enterprise brand image, and combined with the design principles, computer aided design software, Jane eyre wedding VI brand design works. key words VI Design; Brand promotion; Design Principles; Corporate image