联想市场营销战略英文版.pptVIP

trated distribut 围 en0D联想 catalogue 會=a About Lenovo 取 nstrategy distribution uestion deas inpsire fun in life 感悟生活 联想控股 LEGEND HOLDINGS About lenovo lenovo was es ablished in 1984. The compainymainly produces desktop computers, servers, notebook computers 联想己?年 A abile phones and other products.hn1996, leno located in Chinas domestic n the first place WORLDWIDE PAR了NE 彭强不一代 新学期,新行头 联想学生特惠季 买特尔能心引领新视界 晋英特尔梅 影丝2m 联加微公蓝大赛 想微软强强合 EE以证P引 Window7浙的t LAS ULTIMAS PROMOCTON DE YOUTUBE NOVEDADES NAVIDAD DE LENOVO GANADORES DE LAS expel 的器山 TABLETS K1 DE LENOVO 402 k metros encima Felicitaciones a los dela terra ganadores! Enterate si Para que todo el mundo eres uno de ellos Mas informacion Mis informacion AMENIZA TUS ACTIVIDADES CON PELICULAS MUSICA Innovation that matters lenovo Customer success Integrity Core values Innovation Precise realistic Lenovo confidential analogue 會=a About Lenovo N 均 option strategy distibution direction uestc deas inpsire fun in life 感悟生活 introduction of ideapad ideacentre distribution According to the famous marketing master Philip definition, the distribution channel is a commodity or service from producers to consumers in the process of transferring to achieve the ownership of the goods or services or help the transfer of the ownership of all enterprises and individuals. However, it does not include suppliers, auxiliary business, etc lenovo 18 main functions 6 Characteristics 1. Information Customer characteristics 2. Promotion characteristics 3. Negotiations The characteristics 4. Allocation of middlemen 5. Order The properties of competition 6. Logistics erprIs characteristics 7. Financing Environmental characteristics 8. Risks 1994-1997 Traditional ideapad ideacentre distribution 1994-1997 is the traditional distribution stage Lenovo will own touch to all parts of the country through distributors and dealers Relationship business relationship Features: layer upon layer distribution, inefficient management