商务英语训练写作.pptxVIP

BEC Writing Class;2．大作文包括商务书信（letter), 报告（report）和建议（proposal) ;解题注意事项;语体风格;第一条原则：简洁(Conciseness) 商务英语写作要求既筒短扼要，又不失完整与清楚明白，还要包括必要的礼貌。 A. 开门见山，直入主题 I am replying to your letter of April 15 asking us to send samples of our latest Shampoo. It was a long time since I saw you at Guangzhou Trade Fair two months ago. ;B. 多使用主动语态的句子结构以明确表达意思。 请比较下面两个句子: Payment of their accounts will be made by Johnsons next week． Johnsons will pay their accounts next week．;第二条原则：清楚(Clarity) 避免使用可能产生不同理解或意义不明确的词汇 例如： As to the steamers sailing from Hongkong to San Francisco, we have bimonthly direct services. 修改：（a）We have two direct sailings every month from Hongkong to San Francisco. （b）We have semimonthly direct sailing from Hongkong to San Francisco. （c）We have a direct sailing from Hongkong to San Francisco every two month.;2）注意修饰词的位置，有时修饰词的位置不同，会导致不同的含意 例如： a) Please let us know what you wish us to do about this matter as soon as possible; b) Please let us know as soon as possible what you wish us to do about this matter. ;4）注意前后一致和紧凑，连贯不一致： Being a certified public accountant, I am sure you can help us. 一致：Being a certified public accountant, you can surely help us. or; As you are a certified public accountant, I am sure you can help us.;第三条原则：完整(Completeness) 一封信是否写得完整，可以 用五个W来验证：谁(Who)? 什么(What)? 什么时候(When)? 在哪里(Where)? 为什么(Why)? 怎么样(How)? ;例如：You would like to go to a seminar on successful sales relationship management. Write a letter to your line manager(Mr. Jason White): Requesting time off work to go to the seminar Saying when the seminar is Explaining why you want to go. Dear manager, I am writing to request time off work to join a seminar on successful relationship management. Since we have to lost some regular customers and want to seek potential customers, the seminar would be very useful to my work. Can you give me a day off? Thanks. John;第四条原则：准确(correctness) 1）恰当的语言风格 　　我们在撰写正式的商务英语写作时，应尽量使用正规的语言;而当起草非正式的商务便条、商务便函及商务书信时，可使用较通俗的口语。请比较下面两组例词： ;