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医药招商策略之策略制胜(Strategy of Medical Investment strategy wins).doc
医药招商策略之策略制胜(Strategy of Medical Investment strategy wins)
At this stage of the market competition hot, product homogeneity, who mastered the market, who mastered the channel, who eventually had the right to speak in the market. So you can see, manufacturers and commercial enterprises are spending great efforts to build the channel construction work. From top to bottom, regardless of clinical channels, commercial circulation, third terminals, fourth terminals, and even the investment market, etc., a battle for the channel is raging like a raging fire.
At present, the pharmaceutical investment enterprises, fine construction of the majority of companies do not have sufficient human resources for the network, often rely on individual agents and logistics enterprises to achieve, and how to effectively use these resources to enlarge the market share, it is particularly important.
Virtual agent is a market synchronous development mechanism based on the agent system. Simply put, is to use the enterprise existing all individual agents, through customer communication, economic interests and other forms, the effective use of its local business network and network, to achieve the development of the regional gap in the market with network already exists.
One, favorable conditions
For the current market enterprises, after a certain period of market operations, more or less will accumulate a certain scale of customer groups. And through a series of means to maintain the cooperation with these customers, market development. However, relying solely on the strength of these people can not fully meet the needs of the enterprise market sales, each enterprise in the country has a very large blank area.
The virtual agent market manipulation, if the old customers of each enterprise development 1-2 new customers and new customers, these conservative estimates per month to achieve sales of 1000 yuan, and the enterprise has 4000 customers fixed, the monthly increase in sales can reach more t
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