农产品国际品牌战略研究.docxVIP

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摘要我国自2001年加入WTO后,对外开放进程进入新的阶段。世界贸易自由化对我国农产品出口国外更有利,在此机遇下可以抢占更多市场份额,促进了我国农产品生产利润与对外贸易的发展。xx省面对这一机遇,在国家政策的指导下,加快推进农产品贸易发展。至2017年,xx农产品外贸进出口总值达199.87亿美元,其中农产品出口达99.2亿美元,农产品已成为xx仅次于纺织品和机电产品的主要创汇商品。xx省农产品出口贸易的发展离不开多方努力,农产品国际品牌建设更是有很大影响。xx国际品牌建设总体上呈现进步的趋势,但仍有因素制约xx省农产品国际品牌的继续提升。本文在调查xx省农产品行业发展现状以及对外出口情况的基础上,从xx省实际情况出发,对xx省农产品品牌化的情况及存在问题进行分析,提出一些有关农产品国际品牌战略的个人建议,希望对改进xx农产品国际品牌战略,促使xx农产品抢占国际农产品市场份额有一定指导作用。关键词: xx省;农产品;国际品牌战略;对策。AbstractSince China joined the WTO in 2001, the opening-up process has entered a new stage. The liberalization of world trade is more favorable to the export of agricultural products abroad, which can grab more market share and promote the development of agricultural production profit and foreign trade in China. Facing this opportunity, zhejiang province, under the guidance of national policies, accelerates the development of agricultural trade. To 2017, zhejiang agricultural products import and export of foreign trade amounted to?,19.987billion,includingagriculturalexportsreached9.92 billion, agricultural products has become the second only to zhejiang textiles and mechanical and electrical products to earn foreign exchange through the main commodities. The development of zhejiang agricultural products export trade cannot be separated from many efforts, and the international brand construction of agricultural products has a great impact. Zhejiang international brand building generally shows the trend of progress, but there are still factors restricting the promotion of the international brand of agricultural products in zhejiang province.In this paper, on the basis of investigating current situation of the development of industry of agricultural products in zhejiang province, starting from the actual situation of zhejiang province, select the appropriate indicators, a comprehensive and systematic study of the reality of zhejiang agricultural products international brand strategy, to take effective countermeasures to promote the international brand s

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