无藜marketing plan 英文 演讲报告 课件.pptVIP

Content 1. Background 2. Product outline 3. Mode of direct marketing 4. SWOT of direct marketing 5. Competitor analyses 6. Marketing Strategy 7. Conclusion 1. Background “Infinite pole” is a core brand in Lee Kum Kee International Holdings Ltd. Based in Hong Kong, but sold in over 100 countries worldwide Infinite pole was named Most Popular Brand On-line at the 2004 Hong Kong Top Brand Awards. It is a wholly?owned?subsidiary?to produce and sale the products of herbs. Background Nowadays, inspire inner strength, is a new brand positioning. “INFINITUS” health foods “PHYTOCARE” of commodities “VITABELLE” of skin care “BEAUTRIO” of skin-whitening “HOMEMATE” of household goods “BENELIFE”. 2. Product outline Infintius principles of development of Chinese herbal health products About 12,000 kinds of Chinese herbal medicine screen 80 best for materials what can use of both medicinal and edible. Adjusting and balancing the bodys immune system 1 : 500 times concentrated, safe and reliable, does not any pigment, hormones Health Product Health Tonic Price: RMB 277 Suitable for general population, can be immune, eat well and sleep well, liver and kidney, regulating blood pressure, anti-aging benefits. Royal Lingzhi Plus Price: RMB 499 Regulation of immune, effectively preventing tumor, protect liver and good for kidneys, delaying senility Calcium Price: RMB 125 Suitable for all people, can strong bones, CPP promoting calcium absorption, to prevent caused by calcium deficiency of a series of problems Homemate household products Core formula -- soap nut tree Soap nut tree is The Indian soaps . This is a plant in thousands of years what the people often use to washing. This used to wash things will not damage the skin and will not pollute the environment; natural detergents are given human nature. Phyiocare Phyiocare derived from natural, contains natural plant factor There have shower gel, shampoo, toothpaste, mouthwash, soap and other personal care pr