人文社科毕业论文-试析新闻专业主义与媒介消费主义的辩证关系.docVIP

试析新闻专业主义与媒介消费主义的辩证关系 摘 要 新闻专业主义与媒介消费主义起源于美国政党报刊结束后的一段时期，其理论基础都是“自由主义理论”。新闻专业主义以客观性、独立性、真实性和公正性为基本理念，以服务公众为中心目标；媒介消费主义遵循商业原则，以“受众至上”为主要运作法则。新闻专业主义与媒介消费主义是既对立又统一的关系，其对立性（或斗争性）主要体现在媒介消费主义对新闻专业主义的消解和新闻专业主义对媒介消费主义的修正两个方面，其统一性（或同一性）主要体现在新闻专业主义与媒介消费主义在以“受众为中心”的理念上的相互融合和媒介消费主义对新闻专业主义客观性、独立性理念的建构上。市场经济条件下，我国的新闻体制有了很大的调整，新闻专业主义与媒介消费主义的辨证统一为我国新闻传媒应如何在追求经济效益、寻求自我发展的同时又不丢失其专业精神和对社会应负有的责任提供了参考意义。 关键词 新闻专业主义，媒介消费主义，矛盾的统一性或同一性，矛盾的对立性或斗争性，马克思主义新闻观 ABSTRACT Journalistic professionalism and media consumption originate from the section of times after American political party publication, and they are both based on the liberalism theory. Journalistic professionalism takes objectivity, independent character, authenticity and justice as fundamental idea, takes serving the public as centre target. Media consumption abides by commerce-principle, takes audience is the supreme man as the mainly operational principle. Journalistic professionalism and media consumption are both opposed and unified. Its opposition(or struggle) mainly manifests in two aspects ,one is media consumption’s dispelling with journalistic professionalism, another is journalistic professionalism’s revision to media consumption; its unity (or identity) also mainly manifests in two aspects, one is the mutual fusion between journalistic professionalism and media consumption at the idea of taking the audience as the center, another is media consumption’s construction to journalistic professionalism at the idea of objective and independence .Under the market economy condition, our country’s journalistic system has made a very big adjustment. The dialectical unification between journalistic professionalism and media consumption has provided reference significance for the journalistic media in our country to pursue economic efficiency and seek the self-development and not to lose its professionalism and the responsibility they should have to the society. Key words journalistic professionalism，media consumptionunity or i