GSK Wellness Digital Creative Idea By Brands2014新康泰克创意提案.pptxVIP

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GSK Wellness Digital Creative Idea By Brands2014新康泰克创意提案.pptx

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GSK Wellness Digital Creative Idea By Brands2014新康泰克创意提案

Creative Ideas by Brands;A Famously Effective Creative Proposal from Grey Group who knows GSK business;;4; BRAND PURPOSE Contac exists to clear your path to progress.;Creative Objective;Creative Approach;We care you when you sick. ;The Big Idea;10;We believe as a Global Pharmaceutical Company with 25+ years trusted experience in Western Medicine in China, there are so many interesting theory behind to tell how good we are and how deep we care you;So, What The Theory Includes:;And How To Execute It?;Currently How This Industry Talk About Science?;But How We Plan To Do It In Contac Way?;Examples Of How It Can Be Done ;17;18;;Contents “out-reach”;Consumers Engagement;Except fun videos, also 道 means a Real Path to help you get ride of problems caused by Cold Flu, and just make you bounce back in a nice way;The Contac Delivery Service (O2O);24;Except all kinds of science behind Product… 道 is your Good Hand too;When You Sick, We Take Care Of You;When You Depressed by illness, We Light You Up…;When You Walk Out, We Remind You;A Summary of 道 ;;31;Situation Recap;How was Fenbid doing?;How was Fenbid doing on SEM?;Key Barriers for 2014;36;Strategy;Framework;What about Web2.0+ Era?;Pain is stopping me from living my life to the full and it is essential for me to find an effective solution. ;41;42;;;;Weibo;47;48;49;Mobile APP;51;52;53;Online Viral Video;55;56;57;58;Offline touch point;60;;Bactroban;63;Situation Recap;Role of Digital (2013);Bactroban before…;Key Barriers for 2014;Strategy;Framework;What about Web2.0+ Era?;By emphasizing Bactroban = Embarrassing-moment-eliminator, we want to make TA aware of there is always someone/something getting ready whenever and wherever possible to help overcome problems – no matter physical or emotional.;;;Weibo;Set up Bactroban Weibo account to own a platform where the target consumers will be aware of how to re-ignite social confidence.;The journey for TA on the Bactroban official weibo platform starts at introducing of the produc