B753 Communication Strategy 2014年B753上市推广计划.pptxVIP

B753 Communication Strategy B753 上市推广计划;B753上市行动计划 B753 Launch Action Plan;;B753上市传播节奏 B753 Launch Campaign Calendar ;;;;Brand Site-Pre launch Phase 官网预售阶段;Brand Site-Launch Phase官网上市阶段;;Campaign Site活动网站;;;;;;;马上抢鲜——B753广告视频抢先看互动 Get fresh immediately - B753 TVC Teaser Watching Interactive;全城魅影 捕获DS 5LS;;;;;投资回报率跟踪及分析 ROI Tracking and Analyze;数据营销数据库管理系统效果展示 Digital Database Manage System Effective;数据营销数据库管理系统效果展示 Digital Database Manage System Effective;;百度品牌专区Baidu Brand Zone;;DS 5LS区域上市发布会 DS 5LS Launch Event;DS 5LS区域上市发布会 DS 5LS Launch Event;;Iwom 口碑营销;;紫色炒作趋势借势 The whisper communications playing on the trends ;Touch;衣 Dressing;北京上市发布会倒计时和直播 Beijing Launch Event Count Down and Live Report;北京上市发布会倒计时和直播 Beijing Launch Event Count Down and Live Report;;TVC Communications 电视推广;“人车合一，开启一段完美的感官之旅，创人生而立之人，方懂得DS 5LS 全感官之享。 After the TVC delivered the “full senses” image, as a continue of TVC, the product video not only further illustrates the sensorial characteristics of product but also arouse resonance among consumers by connecting to target audiences’ insight“;变脸行动-DS 5LS“开启前脸新时代”网络病毒传播 Face-changing-DS 5LS “Start a new generation of front face ” viral video spreading;由官方原创汽车变脸行动病毒视频发起传播，传递“开启前脸新时代”的理念，引发目标受众共鸣，凝聚T精英，加入变脸行动，助威DS 5LS上市传播，提升DS 5LS品牌影响。 Spreading face-changing viral video from official level to deliver the idea “Start a new generation of front face ” , resonate with target audience, condense T elite take part in the face-changing , help to spread DS 5LS launch ,improve DS 5LS brand influence.;事件产出病毒视频 Produce a video which will readily become popular in social networks;46;47;48;1. DS独立宣言DS Brand Independence Announcement 巴黎创新精神传承Innovative Spirit From Paris Heritage豪华品牌定位诠释 Premium brand Positioning Denotation Annotation 未来感知品质标准 Perceived Quality Standard for Future;;3. “马”上有量Leverage Horse Story汗血宝马的特点：力量、优雅、纯正的血统 Ferghana personalities: Power, Elegant and Pure Blood Line汗血宝马和B753的精神契合度The linage between Ferghana and B753 ;经销商5D全