从体育明星看中国体育慈善的现状及发展对策.pdfVIP

体育科技 SP0RTSCIENCEAND TECHNoLoGY 2013年 (第 34卷)第3期 Vo1．34，NO．3．2013 从体育明星看中国体育慈善的现状及发展对策 郑顺新 杨晓生 (揭阳职业技术学院，广东 揭阳522000) 摘 要：从体育明星参与体育慈善入手，分析我国体育慈善的现状与问题，并为中国体育慈善的发展提出对策，重点指出我 国体育明星参与体育慈善不足和体育慈善事业发展滞后的原因：体育慈善意识薄弱，缺少榜样人物；监管机制不完善，慈善 事业面临信任危机；体育慈善机构匮乏，政治色彩浓厚；体育培养机制限制约运动员的慈善行为。研究认为：应加强体育慈 善意识的教育和宣传；建设和完善慈善监管机制，提高公信力度；健全体育慈善组织，去除 “行政化”；改变现有的运动员 培养机制等方面发展我国的体育慈善事业。 关键词：体育明星；体育慈善；现状；对策 ThePresentSituationandDevelopingCountermeasuresofSportsCharityin ChinaViewingfrom theAspectoftheSportsStars ZHENG Shun-xin，eta1． (Jieyangvocationaltechnicalinstimte，Jieyang522000，Guangdong，China) Abstract：From theaspectsofsportsstarsparticipatinginsportscharity,htispaperanalyzeshtepresentsituationandproblemsof spotschariyt inChina．nadputsforwardcountermeasuresofrthedevelopmentofChinesesportsdlarity,pointsouthtereasonwhy sportsstarsraelackofparticipminginsportsinOur countrychariytnadhtesluggishdevelopmentofsportscharity．Thereasonsareas followed：Sportschariyt consciousnessisweak,nadislackofrolemodels．Supervisionmechanismisimperfect，philanthropyfacesa crisisofconfidence．sportschariyt islacknadhass~ongpoliticalcolor．Sportstrainingmechanism limithtechariytbehaviorof ahtletes．Itissuggestedhtathteconsciousnessofsportschariyt educationandpubliciyt shouldbesrtengthened，hteregulationof chariytmechnaism shouldbeconstructedandimproved，htepublictrustsrtengthshouldbeimproved，thesportschariyt shouldbe improved，htesecurity administration shouldberemoved，andhteahtletetrainingmechanism shouldbechna gedtodevelophte sportsphilnathropyinOur coun try． Keywords：sportsstar；sportsdl撕 yt；presentsiutation；countemr easures 1前言 2中国体育慈善的现状与问题 “慈善就是个人或群体基于人道主义精神通过某种途