国外 品牌 企业 VI 形象 LOGO 标识 设计 案例.pptVIP

IXINA · China Vision Identity Book 意家乐 · 中国 视觉效果一览册 Table of Contents 目录 Logo 标识………………………………………………………………3 Store Image 专卖店形象………………………………………………8 Commercial Guidebook 销售导购手册………………………………9 Leaflet 月刊宣传册……………………………………………………..11 Invitation Letter…………………………………………………………12 In-store Advertising 店内广告…………………………………………13 Office File 办公文件……………………………………………………27 Reference Price List 建议价目表……………………………………. 33 The Logo 标识 The Logo 标识 Logo: proportion and color，Proportion: The proportion of each element of the logo has to be strictly followed LOGO 的颜色比例必须严格的遵守 PANTONE 色系 : Blue蓝色 = PMS 287. Vanilla 香草色= PMS 607. White白色 QUADRI 颜色搭配: Blue 蓝色= 100% cyan 蓝绿色+ 70% magenta 红紫色+ 11% black黑色. Vanilla 香草色= 15% yellow黄色. White The Logo 标识 IXINA logo represent the positioning of the brand 此LOGO 代表了此品牌的定位 It combine round and rectilinear shape 整体造型由圆形和直线组成: The round shape suggest the conviviality, the welcoming 圆形代表着快乐与欢迎 The square suggest seriousness, precision, rigor 正方形代表着严谨与精确 The point on the “i”, highlighted, suggest the focus on the detail 字母“i”着重突出，代表我们注重细节 The Logo 标识 In its most common form, the logo include the name of the brand and a tagline which define IXINA activity and advantages. 以下是我们最常用的形式，LOGO 包含中英文名字和副标，副标是用于明确IXINA 的经营范围与优势 “意”means “Italy Group and Italy Design”. “意”代表意大利集团与意大利设计 “家”means Family. “家”代表家庭 “乐”means Happy. “乐”代表快乐 The Logo 标识 Chinese Typeface 中文LOGO 字体 Store Image 专卖店形象 Front Surface of the IXINA Showroom 意家乐展厅门脸 Commercial Guidebook 销售导购手册 Size and material 尺寸与材料：210*285mm；封面：250g 铜板/过油；内页：105g 铜板/不过油；胶装；52P With brand introduction, company information, advantages and kitchen pictures… 内容含品牌介绍，公司信息，产品优势和精品厨房图片 Commercial Guidebook 销售导购手册 Catalogue shelves销售导购手册放置架 尺寸：21*30cm, 10Catalogue per shelves, 10本/放置架, 亚克力材料 Leaflet 月刊宣传册 Invitation Letter 邀请函 Material 材料：封面艺术纸；内页硫酸纸； For the shop Opening or other big event. 用于加盟店开业及其他盛大活动 In-store Advertising 店内广告 Lighting box in the reception area 接待台超薄灯箱； In-store Adverti