芜湖市第三方物流企业市场营销策略研究 45页.pdfVIP

芜湖市第三方物流企业市场营销策略研究 摘 要 随着芜湖市第三方物流企业的迅猛发展以及物流企业之间的竞争加剧，市 场营销策略研究已成为芜湖市第三方物流企业发展的当务之急。 本文通过对芜湖市物流管理部门、物流协会以及部分第三方物流企业的调 研，分析了芜湖市第三方物流企业的营销环境，总结出几种典型的物流企业的 营销现状，然后，指出了芜湖市第三方物流企业市场营销面临的若干问题，如 物流产品缺乏专业性、以低价作为主要竞争策略、缺乏对营销渠道的有效管理、 缺乏有效的促销手段、忽视与客户建立长期合作关系等。 在此基础上，本文从产品策略、价格策略、分销渠道策略、促销策略、关 系营销策略、企业资源整合策略、人才培养等方面提出了加快芜湖市第三方物 流企业发展的相关策略。 本文在综合分析了芜湖市第三方物流企业营销现状、所处的营销环境、市 场营销面临的问题的基础上，提出了具有针对性的市场营销策略，对推动芜湖 市第三方物流企业的快速发展具有一定的实际意义和参考意义。 关键词：第三方物流企业；市场营销策略；芜湖市 Research on Marketing Strategies of the Third Party Logistics Severice Provider in Wuhu Abstract With the rapid development of third party logistics enterprises in Wuhu city and the increased competition between logistics enterprise, marketing strategy has become a top priority in the development of the third party logistics enterprises in Wuhu city. Through the research on the Wuhu government management of logistics 、logistics associations and logistics companies, this paper analyzed the current marketing situation of the thrid logistics in Wuhu, summarized several typical management situation of thrid logistics enterprise, described that the third party logistics enterprises in Wuhu city marketing faces several problems, such as the logistics products lack of professionalism, at a low price as a key competitive strategy, lack of effecti