幸福树折射出三四级家电市场的特点（Happiness tree reflects the characteristics of the three or four grade home appliance market）.docVIP

幸福树折射出三四级家电市场的特点（Happiness tree reflects the characteristics of the three or four grade home appliance market） Recently, a Happy Tree home appliance chain industry professionals, published many different views, the author believes that the Happy Tree from the beginning of 05, changing TCL rebel founded the Happy Tree so far, just reflects the three or four home market operating characteristics. Characteristics of three or four dealers At present, most of the original three or four dealers from three market department stores, hardware, supply and marketing cooperatives and other state-owned commercial enterprises. With the deepening of the market economy, these units after restructuring, some employees with their own convenience advantages, take advantage of the favorable geographical location of the original business unit, home appliance business. With the development and reshuffle of the appliance industry in recent years, businesses operating strong brands (such as TCL, GREE, Midea, Haier, Changhong, etc.), with the development of household electrical appliance enterprises, the scale of operation has also increased. Therefore, in the three or four grade market dealer status is: small customer scale, small and medium-sized agricultural consciousness seriously, unscientific management, lack of training, the system is not perfect, the information is not clear, stronger in the bigger development bottleneck, urgent need to improve the product structure, advanced store management and system construction and personnel training opportunities. Four market profit model and Dalian lock contrast Three or four stage market management model Resources: for a level three or four city level of consumption, not natural can be compared with the level of the market, the home appliance manufacturers in the market of the three or four mostly monopoly, exclusive mode, each dealer operating alone a brand or brands are not based on the product price by beating the competitors, so as to en