商业演讲的多模态语篇分析 ——以 iPhone 5C 发布会为例.docVIP

　　商业演讲的多模态语篇分析 ——以 iPhone 5C 发布会为例----商务英语论文 --CHAPTER ONE INTRODUCTION 1.1 Research Background The modern society is packed unications. atter atter houch a man kno enough to guarantee success. munication skills are critical in everyday life, so on the list of the importance of various factors in recruiting someone, munication skills are ranked on the top. It is especially true in business. Along ic globalization, economic cooperation and munication is ubiquitous. At present, most business cooperation is achieved by interpersonal munications, so the use of effective and efficient language in business field has been regarded as a critical skill for the success of business. Among various forms of business munication, business presentations play a key role in business activities. As ent, it is typically a demonstration, lecture, or speech about a product, a proposal or simply some ideas. To ensure better municative effects, multimedia devices are frequently uses in business presentations. In the era of the multimedia, it sees an increasing aeaning is hardly made by language alone. The media and modes for munication have changed greatly. People municate through various kinds of modes simultaneously,such as space, gestures, gaze, posture, motion, sound, tone of voice, music, three-dimension objects, oral, age, tables, diagrams, pictures, etc.( Baldry Thibault，2006). Each of them is considered as an independent mode of munication and odes integrated, munication is enhanced. .......................... 1.2 Objectives and Significance of the Research By analyzing a business presentation from Apple, the research aims to discover the characteristics of linguistic, visual and auditory semiotics in modern business presentations, and explore hoeaning and speech emotion exchange realized respectively by different semiotics. By doing this, the research ultimate targets --to help business presenters improve their speeches as e light on hoodern times. The significance of the prese