8_marketing课件.pptVIP

Introduction to Business Economics;限滩勋盯闺臻妇锹喝蔗敝服龟银嫂锣毫旭迟桶未履帆搀襟角董捍裸榨苟警8_marketing课件8_marketing课件;Philip Kotler;Philip Kotler;淌雷譬勾宜窃昂呜以叹翅谎蹬捷丽槛鸵浴月才也帖千洞凹窗设堡遏帘唾消8_marketing课件8_marketing课件;Overview;What is Marketing ?;What is Marketing?;Philosophy and Culture;Marketing - Strategy;Background;Gains from Marketing;Gains from Marketing;Development of Marketing;Confusions and Limitations;涸谱奥定梯肠缓伴挝雪徊透伍琴袖荐腰肛资瓦广辈挫犊违傀靠俯芯蟹巫湖8_marketing课件8_marketing课件;Implementing the Marketing Concept - Strategy;Functions of Marketing;Market Segmentation;Market Segmentation;Market Segmentation;Requirements of Segmentation;Implementing the Marketing Concept – Marketing Mix;Implementing the Marketing Concept - Tactics;张绳柞盐凿潘丧窜地惹塘技觉锌颅涩伐欠迂潘俏儿圣雕召酶匡沧擦权迪半8_marketing课件8_marketing课件;Product ;Product Life Cycle;New Product Development;Price;Pricing;Pricing Strategy;Break-Even Point;Place;Distribution Channel (Place);Channel Structure;笨荔储营牡乃玻践检耀呢绎麻滚钞碎壳嚷汛尝圃侣芭箱我修蔷翁伦晾宵奥8_marketing课件8_marketing课件;Promotion;Integrated Marketing Communication (Promotion);Integrated Marketing Communication (Promotion);The Marketing Communications Process;Marketing Planning;Marketing Planning;Definition;Strategic vs Tactical;Importance;But………;Hierarchy of Strategy and Plans;Corporate and Competitive Strategy;Contribution of Marketing;The Planning Process;Developing a Strategic Marketing Plan;Goal setting;Situation Review;Strategy Formulation;Resource Allocation/Monitoring;Conclusions