企业形象的重要性（The importance of corporate image）.docVIP

企业形象的重要性（The importance of corporate image） The importance of corporate image at 2010-06-20 13:32 Corporate image refers to the overall impression of an enterprise created by various signs of an enterprise (such as product characteristics, marketing strategies, personnel styles, etc.). Corporate image is an external manifestation of enterprise spiritual culture, and it is the overall impression of social contact with enterprises. This impression is acquired through the transmission of the senses of the human body. Whether the corporate image can truly reflect the spiritual culture of the enterprise, and whether it can be understood and accepted by the public and the public, is largely determined by the subjective efforts of the enterprise itself Examining the corporate image of a company provides insight into the general picture and overall level of culture, as well as its true strength in market competition. A good image of the enterprise mainly lies in: corporate environmental image, product image, leadership and staff image. At present, the enterprise concept has become the most popular concept of well-known enterprises, has quietly caused a revolution in the concept of enterprise management. In this case, many enterprises have made the enterprise slogan, reflect the concept of enterprise, display enterprise goal, mission, management idea and action criterion, and the slogan to encourage all staff to establish a good corporate image. Slogan usually refers to the manifestation of enterprise concept. The Haier group on the matter, Albert Nissin high and defective product is waste, SANYO Refrigeration Co. creating endless improvement, will illustrate the importance in the enterprise spirit. Practice has proved that cultivating and promoting the spirit of enterprise is a very effective form of shaping a good image of enterprises, and can play an important role in the development of enterprises. Of course, cultivate the spirit of enterprise can not be single, with the