中粮像宝洁那样做品牌（COFCO makes brands like Procter Gamble）.docVIP

中粮像宝洁那样做品牌（COFCO makes brands like Procter Gamble） More and more of the brand strategy of COFCO Procter Gamble pies, although the former is the production of food, and the latter is the supply of consumer goods, including shampoo. Procter Gamble has made a highly shampoo market, general products rejoice provide shampoo, hair care about can use PANTENE, Head and Shoulders to need to get rid of dandruff, the pursuit of fashion can buy VS, the consumer demand for shampoo, Procter Gamble. Like doing shampoo as a grain and oil brand, for COFCO is not wishful thinking. In the field of edible oil, covering all segments of the market, that is, COFCO wants to do and is doing. Missed the first wave of opportunity Before 1990s, Chinese consumption of edible oil is thousands of households holding its own characteristics and lecythus to state-owned grain shops, according to the quota from the large metal pail with oil stains out several pounds of soybean oil or vegetable oil packed into their bottles, a similar scene now in Chinas rural and suburban areas can still be seen. Few people care about this is what brand of edible oil, which is produced by enterprises, which is the problem of a class of nutrient elements necessary for the human body, then it is still edible oil supply shortage era, eating oil has been good, no one like to think about is oil good or vegetable oil, or the Zhang San brand four men love Lee brand. The brand was introduced to the field of edible oil, the first to eat crab, is today known as a Singapore company Kerry, interestingly, in 1990 the first barrel of small packaging labeled arowana brand of edible oil line, COFCO and Kerry are partners, an industry source said, in the face of this the sparkling is made of transparent plastic 1.10%) bottle of edible oil, COFCO has doubts about the future market prospects, Chinese consumption can not afford to worry. However, Chinese solved the problem of food and clothing with astonishing speed, a sta