中粮酒业品牌综合运营商之旅（Comprehensive tour of COFCO wine brand operators）.docVIP

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中粮酒业品牌综合运营商之旅（Comprehensive tour of COFCO wine brand operators）.doc

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中粮酒业品牌综合运营商之旅（Comprehensive tour of COFCO wine brand operators）

中粮酒业品牌综合运营商之旅（Comprehensive tour of COFCO wine brand operators） In May 23, 2010, the launching ceremony of the the Great Wall wine expo theme series was grandly opened at the COFCO restaurant in Shanghai, Expo Park. As the only designated wine brand in Shanghai, World Expo in 2010, the Great Wall will be launched around the three major themes of wine life, cultural exchange and global sharing, including cheers! Expo! Network interactive activities, Great Wall Red Wine wine exhibition, Wine culture week, city symbol, Wine International Expo Ambassador forum and other activities. And all these efforts behind, have shown that the liquor industry to wine comprehensive operators role change determination and confidence. Build product brand, multi wine combination attack COFCO wine is a subsidiary of COFCO (COFCO, one of the worlds top 500). As a monopolistic enterprise in Chinas Cereals, Oils and foodstuffs industry, COFCO began to enter the wine industry as an importer and exporter of foodstuffs in 1950s. Before the reform and opening up, COFCO made and sold the the Great Wall brand of wine products through the processing of orders from domestic factories. COFCO group from the early 80s respectively in the three famous wine grape producing areas China (Changli and Shacheng, Yantai) set up their own Wine enterprise, then to brand authorization form to the management of three the Great Wall Wine production enterprises, custom known as Shacheng the Great Wall (1983), China the Great Wall (1988 the Great Wall) and Yantai (1998). Since the 90s of last century, China has gradually become dry hot and dry red hot, and the Great Wall has also become a famous brand of Chinese wine market, and also the first outstanding product brand of COFCO wine industry. Later, COFCO also launched a gentleman (2007) and dry mulberry (2008) two Wine brand, with the Great Wall the previous market network and brand advantages, these two products have gradually become one of the brand synonymous wi