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中档面市场商机若现(Mid-range market opportunities if present)
中档面市场商机若现(Mid-range market opportunities if present)
Just the end of a sending instant noodles enterprises consultation, make many occupation disease, some boundless feeling I want to talk about.
Instant noodle Market: competition disorder, the market is being re integrated, crisis and vitality coexist
In the instant noodles market for nearly two years, deeply felt, do you want to die to the production and sale of instant noodles, you want to make a short-term development to production and sales of instant noodles.
This is a market with excessive competition and disorderly competition. High school, low-grade three levels of fighting everywhere, and the top two levels of several main players who did not win grasp, fighting against each other, began to take the little brother without mercy. As a result of such infighting, the instant noodle market has hardly a pure land.
From the high-end market point of view, Master Kong has long been unified. Unified although did not constitute a A new force suddenly rises., a real threat to the fight, so that both sides of the results, it has had a huge impact on the mid-range manufacturers: fumanduo and muscle at the market to face straight to mid-range. They are, indeed, out of necessity. The significance of instant noodles is mainly in the convenient two words, when it entered into the family from outside the family, and before eating is more time for further processing, a subtle change in the main consumer demand: the main market from the surface (or the tendons of the crisp, taste or more) and hardcore, to pay more attention to body surface transformation. This has resulted in the expansion of the total capacity of the instant noodle market, and the range of the mid range expansion is far higher than that of the high-end noodle market. High cold, Master Kong and unity, with its brand advantages, it is impossible not to enter the huge potential mid-range market.
The main brands in the mid-range market are neither available nor
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