中粮超越数字营销战企业（COFCO beyond digital marketing enterprise）.docVIP

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中粮超越数字营销战企业（COFCO beyond digital marketing enterprise）.doc

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中粮超越数字营销战企业（COFCO beyond digital marketing enterprise）

中粮超越数字营销战企业（COFCO beyond digital marketing enterprise） This is a successful attempt to fully tap the characteristics and value of micro-blog media, to emphasize the user experience and to integrate into the genes of the COFCO brand. Guided by this thought, micro-blogs fragmented message converged into a sound: a better life. In the near future, when we take this case out and review it, we may find that its originality is no longer so fresh, and its figures are no longer huge. But this is a case that is destined to impress many marketers. If there is a new media marketing record in the world, it will be loaded into a successful micro-blog marketing model. This case is the good life @ COFCO project between COFCO and Sina and micro-blog during the expo. From planning to implementation, which lasted 7 months, across the spring, summer and fall three quarter, directly involved in the activities of 5 million 60 thousand users, micro-blog users sent more active activities related to more than 10 million. Activities of the official micro-blog account, better food life fans more than 240 thousand, is the largest number of fans during the event, the fastest rising enterprise micro-blog. As of early December 2010, the good life @ COFCO project won the 2009-2010 Chinese most influential Internet Advertising Award, 2010 China innovation marketing case award. However, in the building of good life @ food project team, the figures and awards are not commendable places. Whats important is that this is an attempt to fully tap micro-blog media features and values, to emphasize user experience and to integrate into the brand genes.. Guided by this thought, micro-blogs fragmented message converged into a sound - a better life. COFCOs He Dan said. ??? a winter afternoon in 2010, reporters saw the main team life @ COFCO project in Beijing, listen to them on how micro-blog in such a highly personalized platform, brand guide thousands of consumers to share memories of the past, now, future,