深圳市大疆创新科技有限公司进入美国市场营销策略(全英文).pptVIP

Product Positioning Unmanned Aerial Vehicle with high HD quality camera which can record 4K images, and can provide the best performance, the professional aerial application experience with the best revolutionary intelligent flight control products and solutions to the customers. Corporate Positioning Supreme leader of USA UAV market share. Competitive Positioning Great competitive advantage on price against sensefly、Aeryon、Cybaero、3D Robotics, for instanse, Phantom 3’s price is 50% lower than the 3D robotics solo. Comsumer Positioning The popularization of non-professional consumer crowd. Ⅴ Marketing Analysis PEST Analysis Supply Chain The assembly parts of phantom 3 are all supplied from China, thanks to the company years of the development of the expanding and good cooperation of partners, each part of the supply chain have been better guaranteed. Competitive Conditions Recent cometitiors in the U.S. Market: 3D Robotics(the most competitive one), senseFly Ltd, Aibotix, DroneDeploy, Airware, Flyver, Parrot, so on ...... Internal Organization American marketing manager solely responsible for the local market in the US, the overseas division of the organizational structure is the parallel management structure. SWOT Analysis Ⅵ Strategic Decisions The Overall Strategy To raise the market share in America to 50% and higher, DJI decides to fasten its crush into the American market by medium-price strategy. As the main focus market of DJI, the company will provide all the brilliant service and gurantee to the customers. Business Strategy Profit stratagy : Try to gain more profit in the basis of original advantage of market. Horizontal integration strategy: Expand development of technical and economic properties which is similar to horizontal within the business field. Positioning Strategy Product like phantom 3 mostly focus on the American high-and-medium-income customers, and phantom 3 has pretty cost performance. * Unmanned